If you are already an established internet marketer, chances are you are probably already using Facebook to draw in an adamant crowd of followers that are interested in your niche. However, there are a lot of beginners that are new to this form of marketing that often times find themselves making some costly mistakes with their marketing ventures.

A lot of the major and most common mistakes that people make when they are new to marketing their business on Facebook can be grouped into three different categories. To help you to be able to identify these three common mistakes please take a gander below.

1. Marketing your website, niche or yourself too much. Social media networks are intended for people to connect with others on, they were actually not intended in order to lure customers to your website. If you consistently market your business or your site you risk the chance of losing a lot of friends.

   Instead of just marketing all the time you can nonchalantly market what you have to offer. There is a rule that states that a marketing relationship should be based on a ratio of 80-20. 80% of your interactions with consumers needs to focus on relationship building and the other 20% should focus on marketing. When you build relationships with people there is a strong chance they will be more open to listen to your marketing venture ideas.

2. Not keeping regular updates on your Facebook page. You need to update your friends about various things that are going on in your business but first create the connection with them. Tell them about different things that you have found pertaining to your niche that doesn’t make you sound like you’re over stretching your marketing bounds.
3. Creating one Facebook Page for business and pleasure. A lot of people try to mix their personal world together with their marketing world. This is a big mistake, instead build two separate pages one for your personal life and the other for your marketing life to help you gain more followers.

   A personal Facebook page can only have a maximum of 5,000 friends. However, fan pages can have an unlimited amount of friends and followers. Thus not only increasing your clientele but also making it easier for your Facebook page to be seen by search engines.

Avoiding these three crucial mistakes will help make your marketing endeavors a lot more beneficial and assist you in obtaining the amount of attention that you demand for your page to obtain. People new to marketing through Facebook will always make mistakes; however these three mistakes can now successfully be avoided.

If you are someone who is the owner of a business, chances are that you have joined Twitter in order to make business contacts. You want to get the word out about your products and/or services, and you want to reach people that you have never reached before.

Here are some things that you need to remember when you are using Twitter to network and to find new customers.

– Be Nice – The first thing that you should remember is that you are going to want to be nice to your followers. If you aren’t nice to your followers you are going to start losing them.

– Don’t Act Childish – You want to make sure that you are acting professional when you are interacting with your followers, since a lot of the people are Twitter are older. Express your opinions, but express them in a professional way.

– Keep Your Tweets Updated – Absence may make the heart grow fonder, but it can also make people completely forget about you. If you are trying to show people that you have something that they want, don’t ignore them. Tweet tips, information, anything that you can think of that relates to your business.

– Stay Relevant- If you are using your Twitter account for business purposes, don’t start tweeting about your dog or your day to day activities. Keep on task and give people the information that they want about your business. This will help people keep interested in what you have to say and help them realize that you aren’t going to start spouting inane information at them.

– Research – Do some research on Twitter to see what people are looking for in reference to your business. What are people asking about when it comes to the types of products that you sell or the services you offer? Chances are they are doing searches for answers to their questions. You could be the one that gives them what they are looking for.

– Be Yourself – The last thing that you want to remember to do is to be yourself. Nothing is going to put people off more than someone who keeps telling everyone how much they know and what they can do. Show them through articles and answers to questions, don’t simply tell them.

Marketing on Twitter can be very affective if it is done the right way. You don’t want to scare people away but you don’t want to act lax either. Be friendly and comfortable with your followers and give them the information that they want to have. Think about their needs and cater to them. You are going to find that you are more of a success when you are doing this.
A good business person thinks about the customers’ needs and puts it above their own needs. Putting the customer first will make them interested in your company and products and brings them coming back for more. They will also be eager to tell others about the information that you are freely giving.