Has this every happened to you? You find a new site that offers you really great information. You end up subscribing to their newsletter only to find that its not what you thought it would be. Or better yet it was what you thought it was but you interests have changed.
So what do you do? Do you track down the site where the newsletter came from and search endlessly for the coveted “unsubscribe to newsletter” form? Or do you give up and mark the message as spam, so you that it is one less message you have to sift through on your daily adventures to your gmail box?

Whatever you do, the guys at gmail realize that this can be a problem for many. So they have added a new unsubscribe feature to gmail to help alleviate some time for you and some wrongful spam claims for legitimate companies.

Using this feature is pretty straight forward. When you are tired of seeing these nuisances just mark the message as spam, like you normally would. A pop-up window will surface in the middle of the browser asking you if you would like to mark the message as spam or unsubscribe. Its pretty seamless at this point.

It is important to note that the unsubscribe feature is not instant and it may take a few days for the Google Gods to process your request. In addition this feature is not available for all companies just yet.

(Source cnet)

According to a recent blog post in the official Gmail blog, Gmail Labs will now include a spiffy little key icon next to emails that it deems the sender to be “Super-Trustworthy” . This is Google’s latest attempt to keep you safe from phishing scams -where the “phishers” attempt to elicit your PayPal or eBay password from you in an official looking email. You know the one that says click on this url to update your user info or your account will be deleted.
Currently they only have this “Super-Trustworthy” status for emails that come from PayPal and eBay, but plan to have more companies added in the future.

In case your are wondering what exactly does “Super-Trustworthy” mean, the Gmail Spam Czar, Brad Taylor wrote this in his recent blog post,

Super-trustworthy” is a technical term I just invented that means: (1) the sender, usually a financial institution, is a target of phishers, (2) all of the sender’s email is authenticated with DKIM, and (3) Gmail rejects any fake messages that claim to come from this sender, but actually don’t.

It should also be noted that if you want this feature to work in your Gmail, you will have to turn it on by going to your settings link (in the top right corner of your gmail account). Then go to the labs subtab/link, scroll down from about 30 secs (there are a lot of features here) till you eventually see the “Authentication icon for verified senders” . From here click the “enable” radio button, scroll to the bottom of the page and hit the save changes button.

When you are completed you should see something like the screen shot below in your PayPal and Ebay emails….