Maximizing Visibility of Your Twitter Profile

You may want to maximize the visibility of your Twitter profile for various reasons – monetizing your profile, spreading the message about your products or service, or simply for the fun of it. The one thing you need to remember is that your Twitter profile is just like any other website, so the basics behind increasing your reach is very similar. So, when it comes to maximizing your Twitter visibility, come at it from the angle that you would for your own blog or newsletter.

So, just like with any other website, increased visibility comes from increased traffic. This means that if you want more followers on Twitter, all you need to do is drive plenty of web traffic to your Twitter profile. And if you’re looking for a particular audience, your best bet is to drive targeted traffic to your profile! Though this is probably pretty obvious for the seasoned online marketer, it may not be as clear to the average Twitterer.

Many advisors have put a lot of emphasis on Twitter usage such as the time of day and frequency, but this really doesn’t have a strong of impact as you might think. How you tweet and when you tweet are not crucial to driving traffic, and visibility, to your Twitter profile. What you really want to do is get a larger number of followers. This can be done anytime of day – or night for that matter! Your main goal should be to keep sending visitors to your profile. Remember, you can only get followers when they know you exist!

Knowing that the main key behind maximizing your Twitter visibility is driving traffic to your profile, you are free to experiment with traditional online marketing strategies. Just think about how you might promote a website. This means think about what incentives you might be able to offer and why someone might want to follow you on Twitter. Ask yourself why a potential follower would even want to subscribe to your Twitter profile, especially if he or she does not even know you.

If you don’t have your own website and have never promoted your blog, driving traffic to your Twitter profile may be a little bit more of a challenge for you, but it doesn’t have to be. To help you drive traffic to your Twitter account and maximize your visibility, here is a list of some simple things you might want to try:

• If you’re tech savvy, design a tool or an application that others might like to use. When you promote that, you can also promote your profile.
• If you have your own company, offer Twitter as a form of customer support and a way to contact you.
• Announce, host, or organize a contest on the Twitter platform.
• Include a link to your Twitter profile in your email signatures. You can do this on forums as well.
• Make sure you have a link to your Twitter profile on all of your other blogs and websites.
• Talk about Twitter on forums or blogs and include a link to your Twitter profile.
• Exchange Twitter recommendations with other Twitter members.
• Buy a link or a banner on a website where your target audience may spend a lot of time. Direct the link to your profile.

2 Responses to “Maximizing Visibility of Your Twitter Profile”

1. Tweets that mention Maximizing Visibility of Your Twitter Profile -- Topsy.com says:

   November 9, 2009 at 4:36 pm

   [...] This post was mentioned on Twitter by WebDoctus Blog. WebDoctus Blog said: Maximizing Visibility of Your Twitter Profile http://url4.eu/ipQw [...]

   Reply
2. uberVU - social comments says:

   November 9, 2009 at 7:33 pm

   Social comments and analytics for this post…

   This post was mentioned on Twitter by michael_duvall: Maximizing Visibility of Your Twitter Profile http://bit.ly/1dIQ5c…

   Reply