Book a Taxi with Twitter
It seems that these days Twitter is being used for all sorts of things – business operations, keeping in touch with friends and loved ones, collaborative book writing, charitable events, and politics. The list goes on and on and new uses are introduced everyday. But did you know that you can now use Twitter to hail a taxi?! It’s true, you can.
Though this may seem completely gimmicky and silly to many people, Green Tomato Cars has been offering customers the option to hail a taxi through their Twitter accounts. The way it works is simple. You’re in London and need a ride so you send a direct tweet to Green Tomato Cars. When they get your tweet, they’ll tweet back with a confirmation. And there you have it – you get a ride and they get a new follower.
Still think it’s silly and gimmicky? Think again. Today it seems that people are using their cell phones for just about everything except making telephone calls – texting, listening to music, taking pictures, surfing the Web, and yes, folks, Twittering! Because so many people rely on Twitter to communicate, it makes perfect sense that Green Tomato Cars would take advantage of this connectivity. And when businesses make an effort to go where their customers feel most comfortable they tend to benefit significantly.
It’s important to note that Green Tomato Cars doesn’t use Twitter only for booking rides, but for staying in contact with their customers. The company offers plenty of articles of interest, company news, and green-minded tips to anyone who might be interested. By being an active member within the Twitter community Green Tomato Cars isn’t just building a long list of followers and promoting its services but adding value to ongoing conversations. It’s a win-win situation.
You’ve probably figured out by now that Green Tomato Cars is a green company, priding itself on living the greener life. It’s a sustainable company featuring a fleet of Prius cars and consistently offsetting its own carbon footprint. The company has built itself on a word-of-mouth marketing hook which relies on social networking platforms like Twitter. At this point, no other company is offering the same services and the same points of contact and that says a lot about the innovation of this business.
To stay competitive with conventional taxi services and other car hires in London, Green Tomato Cars does not charge an extra fee for any bookings made through Twitter. All drivers are vetted and licensed just as with the Black Cab companies seen throughout London. However, with its concern for the environment and innovative booking options, it seems as though the Twitterpated Green Tomato Cars might be an obvious choice next time you’re in London.
Speaking of Green Tomato Cars and their innovative customer service measures, there are other companies that have jumped on the bandwagon, though not to the same extent. Every day we’re seeing more and more companies using Twitter in effective and interesting ways. Take a moment to reflect and think back on any innovations you’ve seen on Twitter and other social networking sites. Do they make you prefer one company over another?
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