Chances are that you have been sent a link that was made by an URL shrinking application, and you may have wondered why they would make the link so small. After all, you don’t know what the link is and you like to know what it is before you click on it, right? Well, there are several good reasons why people use the shrinking programs and why you might decide to use them as well.

Links are More Manageable
The first reason that people choose to use the shrinking programs is the fact that a lot of links are large and cumbersome. They don’t want to send a long URL to their friends and family, so they choose to shrink the link.
A shorter link is also something that can be posted on sites where space is limited, such as Twitter.
Links are More Likely to be Shared
The second reason why people are shortening their URLs is because they know that people are going to be more likely to share them. Not everyone can click on a link in an email, so they have to copy and paste the link. If the URL is shorter, then people are going to be more willing to copy and paste it if they are unable to click on it.
Less Chance of Problems
The third reason that people are using shortening programs is that they know that there will be less chance of a problem with posting. Long URLs tend to get broken and become unusable when they are sent through email. How many times have you had a problem copying and pasting a link simply because it was long? After all, a long link is kind of like the whisper down the lane game. The more it’s copied and pasted the better chance there is of something being messed up.
Services They Offer
Besides being able to shorten the URL, some of the link shortening programs have the ability to track the information they have collected, and that is something that a lot of companies and businesses are finding to be useful. It tells them where their clicks are coming from, when it was clicked, and other information that can be useful in business.
As you can see, there are several good reasons why people are using URL shorteners. They are useful both for the people who are sharing the link and the people who are receiving it through email. They are useful for the companies who have the business, and they are something that will ensure that the link is clickable and can be copied and pasted.
URL shorteners are something that have made the sharing of links and of information a lot easier for everyone involved. They have revolutionized link sharing and have done away with the need for dealing with long and cumbersome links to websites. The days of having to send long links to friends online have passed thanks to the wonderful link shorteners available.
I agree with you 100 percent, you really need to use the link shortener services to get the most out of twitter.