Google Caffeine the Mystery of the Sandbox
Google released a beta version of a new search engine that engineers have been working on in secrecy over the past several months dubbed Caffeine. While most people will not notice any aesthetic differences, many developers have said the new google search engine is a lot faster.
Google claims that the new search engine architecture will go far beyond the current Google search and will push the “envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
Google has stated that the new project has yet to be fully completed and is asking that web developers and “power searchers” test the new project out here http://www2.sandbox.google.com/ and give Google your feedback.
It should be noted that Google does not want just any feedback and includes the following in their recent blog post.
Right now, we only want feedback on the differences between Google’s current search results and our new system. We’re also interested in higher-level feedback (”These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Engineers will be reading the feedback, but we won’t have the cycles to send replies.
Here’s how to give us feedback: Do a search at http://www2.sandbox.google.com/ and look on the search results page for a link at the bottom of the page that says “Dissatisfied? Help us improve.” Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box. Thanks in advance for your feedback!
Initial testing of both search engines (Caffeine and normal Google) using the keyword iphone (all lower case), has shown slightly different results in the SERPs (search engine results pages). Most Notably is the number of indexed pages in both search engines. Normal Google (decaffeinated) displayed 357,000,000 results for the term. While Caffeine displayed 458,000,000, giving validity to the initial blog announcement – where the size envelope will be pushed.
What will this mean for search engine optimization experts and other search engine marketing gurus? At this point it is too early to tell since the project has been pushed out in a fashion to elicit user and developer feedback. While this is not a Google Lab product (notorious for pooping up and then just dying off), feedback from users could ultimately change the direction of the project.
2 Responses to “Google Caffeine the Mystery of the Sandbox”
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I have to say I concur with the majority of what is being stated here. I am gonna have to have to snatch the rss so I can keep tabs. on what is going on around here.